Performance Consultant ₹40Cr+ in Ad Spend Managed

Scaling D2C
Brands.
Profitably.

I help D2C founders scale their ad spend from ₹5L to ₹1Cr/month while maintaining 3x+ ROAS. No agency overhead. No vanity dashboards. Just profitable growth.

₹40Cr+ in ad spend managed across 30+ D2C brands since 2019

Hitesh Pawar — Performance Consultant

"Ads are a commodity. Strategy is the edge."

Trusted by brands. Scaling across platforms.

Stoa Paris Kärcher Wipro Smallbatch MRF
Amazon Flipkart Myntra Nykaa Shopify Zepto Blinkit

Client Growth
Results.

Real results from real engagements. Here's what happens when strategy meets execution.

42%
CAC Reduction
Reduced CAC from ₹2,600 to ₹1,500 for a premium skincare brand within 60 days
5.4x
Blended ROAS
Sustained while scaling monthly spend from ₹16L to ₹1.2Cr for a fashion D2C brand
128%
Revenue Growth
Year-over-year increase for a bootstrapped home & living brand on marketplace + D2C
Case Study — D2C Home Decor

From Struggling to Scaling Profitably

Before
1.8x ROAS
After (Month 4)
3.9x ROAS
▲ +117% ROAS improvement
Timeline: 4 months • Channels: Meta + Google + Shopify
Case Study — Premium Skincare

CAC Slash & Scale Sprint

Before
₹2,600 CAC
After (Month 2)
₹1,500 CAC
▼ 42% cost reduction
Timeline: 60 days • Channels: Meta + Amazon + Nykaa
★★★★★
"Hitesh didn't just optimize our ads — he rebuilt our entire growth engine. Our ROAS went from barely break-even to 4.2x in three months."
R
Rahul S.
Founder, D2C Fashion Brand
★★★★★
"Finally, a consultant who thinks like a founder. Hitesh understands unit economics, not just ad metrics. That perspective changed everything."
P
Priya M.
Co-Founder, Skincare Brand
★★★★★
"We were burning cash on Amazon with no strategy. Hitesh came in, fixed our structure, and within 6 weeks we were profitable on marketplace for the first time."
A
Amit K.
CEO, Home & Living Brand

How I Help
You Scale.

Performance Strategy

A comprehensive roadmap for growth. We define your target CAC, identify high-intent audiences, and build a multi-channel ecosystem that works.

Channel MixBudget AllocationKPI Framework
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Ad Account Audit & Fix

Stop the bleeding. I dive deep into your Amazon, Myntra, Meta, Google accounts to find technical leaks, creative fatigue, and wasted spend.

Waste ReductionStructure OverhaulTracking
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Scaling Systems

Moving from ₹1L/day to ₹10L/day requires a different set of rules. I implement the systems needed to scale without sacrificing efficiency.

Horizontal ScalingCreative TestingAutomation
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Marketplace Mastery

Scaling on Amazon, Flipkart, Myntra, Nykaa, and Quick-Commerce. I optimize listings, manage ads, and build strategies that dominate category search.

Quick-CommerceMarketplace AdsD2C Growth
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Why Founders Trust Me
with Their Growth.

I've managed ₹40Cr+ in ad spend across 30+ D2C brands — from early-stage Shopify stores to established marketplace leaders on Amazon, Flipkart, and Myntra. My background spans global brands like MRF, Wipro, Stoa Paris, and Kärcher.

What makes me different? I'm a founder myself. I don't just optimize ad accounts — I understand unit economics, margin pressure, and the difference between revenue that looks good and revenue that actually builds a business.

₹40Cr+
Managed Ad Spend
Across 30+ D2C brands since 2019
3.2x
Avg. Growth Rate
Blended ROAS across client portfolio
500+
Students Mentored
In performance marketing & growth

How We
Work Together.

A systematic approach to growth. No guesswork, just data-driven execution.

0

Discovery

Free 30-min strategy call. We discuss your goals, current challenges, and whether we're a good fit.

Day 1
Deliverable: Fit assessment
1

Diagnose

We audit your current stack, unit economics, and creative performance to find the bottlenecks.

Week 1–2
Deliverable: Full audit deck
2

Fix

We overhaul account structures, fix tracking, and optimize the landing page experience.

Week 3–4
Deliverable: Restructured accounts
3

Scale

With a solid foundation, we implement aggressive scaling systems to capture more market share.

Month 2+
Deliverable: Weekly reports & dashboard

Who I Work With.

✓ Great Fit

D2C Brands (₹80L – ₹15Cr ARR)

You have product-market fit but are struggling to scale ads profitably. Fashion, beauty, home, and food verticals.

Founder-Led Startups

You value strategic thinking and want a partner who understands the P&L, not just the ad account.

Brands Spending ₹5L+/mo on Ads

You need a scaling system that doesn't rely on agency "account managers." You want results, not reports.

✗ Not a Fit

Early-Stage (No Sales Yet)

If you haven't validated your product yet, I'm not the right fit. Get PMF first.

Dropshippers

I build brands with long-term vision, not short-term arbitrage plays.

Budget-First Thinking

If you're looking for the cheapest freelancer, look elsewhere. This is strategic partnership.

Sound like you? Let's talk →

Frequently
Asked.

Every engagement starts with a free 30-minute discovery call. From there, I'll present a customized growth plan. Most consulting engagements run 3-6 months, with weekly check-ins and monthly strategy reviews. I handle the strategy and optimization — your team handles execution, or I can recommend trusted operators.
Most clients see measurable improvements within the first 30-60 days. The diagnostic phase (weeks 1-2) often uncovers immediate wins — wasted spend, tracking gaps, creative fatigue — that deliver quick ROI. Sustainable scaling typically kicks in by month 2-3.
I work on a monthly retainer model, tailored to your brand's size and complexity. Typical engagements range from ₹50K to ₹2L/month depending on scope. I'm transparent about costs upfront — you'll know exactly what you're investing before we start.
I've worked across fashion, beauty, skincare, home & living, food, and electronics. The performance principles are universal, but I bring deep category-specific knowledge in D2C and marketplace growth. If I'm not the right fit for your category, I'll tell you honestly.
Agencies assign you an account manager who's juggling 15 clients. I work with a maximum of 2 new brands per month so I can go deep, not wide. You get my brain, my experience, and my direct attention — not a junior's interpretation of a playbook.

Ready to Scale?
Let's Talk.

I work with a maximum of 2 new D2C brands per month so I can go deep, not wide. If your brand is doing ₹80L+ in revenue and you're ready to scale profitably, let's talk.

"Hitesh didn't just optimize our ads — he rebuilt our entire growth engine."

— Rahul S., Founder, D2C Fashion Brand

Book a Strategy Call

Schedule a free 30-min discovery call. Come prepared with your current metrics and growth goals.

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Quick Chat on WhatsApp

Prefer an informal conversation first? Send me a message and I'll get back within 24 hours.

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Tell Me About Your Brand

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